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Email and SMS Marketing

Email marketing is one of the most effective eMarketing tactics. The benefits of eMarketing include:

  • Cost Effective
  • Can be highly targeted and customised
  • Completely measurable

Campaign Director    

DBT Campaign Director

DBT has developed Campaign Director, a web based email and SMS marketing tool which provides a fully featured email marketing platform that can be used by beginners and experts alike to create, deliver and analyse all your email message requirements. Users create emails in a user-friendly editor and Campaign Director delivers the messages via a robust, high volume delivery engine which produces detailed live reports and a cost breakdown for each campaign.

DBT Campaign Director uses one of the leading email delivery gateways and mail delivery engines to ensure your campaigns reach their target. This engine has been implemented in systems worldwide from multinational to SME's and is a white listed email delivery provider ensuring your emails reach their destination.

Simple pricing plans and low cost send rates means you can use Campaign Director for all your campaign needs or on an ad-hoc basis to support existing messaging systems.  Features include the following...
 

  • Personalization - Insert multiple custom fields from your data into campaigns.
  • Only pay when you send - Simple pricing that means you only pay when you send, no monthly or hidden fees.
  • Send in any time zone - Full control over when your recipients will receive your campaigns.
  • Campaign archive - Full archive that automatically updates.
  • Powerful reports - Track the opens, clicks, forwards, unsubscribes, bounces and more.
  • High Level of Deliverability - Authentication, relationships with ISP's and more ensure your emails are delivered.
  • Simple editor - Build templates and your own campaigns with ease.
  • Forward to a friend - Track viral activity by seeing exactly which subscribers forward on to a friend.
  • Compare Campaigns - Spot trends by comparing opens, clicks and more for multiple campaigns at once.
  • Link Clicks - Learn what subscribers are interested in by which links were popular, who clicked.
  • Bounces - See who bounced and why, automatic retry or list removal based on bounce response.
  • Unsubscribes - Campaign Director makes sure you don't accidentally repeat send to unsubscribers
  • Export to Excel - Export all reporting data to Excel for offline storage or further analysis.
  • Activity Timeline - See your complete history with every subscriber in a handy timeline.
  • Segments - Send targeted campaigns to groups of subscribers based on your own criteria.
  • Suppression lists - Never send to anyone who has unsubscribed, bounced or marked you as spam.
  • Confirmed Opt-in - Require subscribers to confirm their email address when signing up to your list.
  • RSS feed for list activity - Track new subscriber activity for any of your lists without needing to login.
  • Flexible importing - No matter format your lists are in, we make it easy to import into your account.


 

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